Social Media Strategist is the fourth course in the CIW Web And Mobile Design series. This course focuses on the use of social media in business. The course teaches individuals how to create a social media campaign, and how to analyze and present data in order to address organizational issues and make appropriate business decisions.

This course teaches the foundations of social media technologies, communication methods and how to engage consumers using various tools. You will learn how social media is used in a business setting, and how to use social media to boost brand recognition and achieve organizational goals. You will also learn how to build social media strategies and tactics, build and manage campaigns, and develop social media content. You will learn about major social media platforms, when and how to utilize each platform correctly in business to achieve organizational goals and strategies. This course will teach how to plan, develop, promote, deliver, present, and analyze social media activities. You will learn about how risks, reputation, crisis response, advertising and promoting are managed and maintained. This course will also teach you how metrics, analytics, reporting and social media optimization drive business goals and strategies.

Download

Course Description

Coursebook

   

Each course includes the CIW Coursebook, your guide through our course and labs.

Online Resources

Online resources provide a variety of tools you can use to supplement the Official CIW Courseware. This course contains the following online resources:

   Supplemental files include lab files used to complete the course labs, handouts, answers to student exercises and quizzes, and appendixes.
   Pre-Assessment test that mirrors the number of questions and distribution of skills objectives covered on the high-stakes CIW Social Media Strategist certification exam.
   Lesson Quizzes to reinforce the objectives in each lesson.
   Hands-On Labs are completed on the user's machine with the provided lab files. Users will need to obtain the necessary software for these labs.
   Online Exercises including glossary flashcards, matching exercises, fill-in-the-blank exercises, crossword puzzles and true/false questions -all provide immediate feedback.
   Course Mastery is an online tool that delivers CIW course review questions. This tool is based on research in learning and memory, and it delivers an accelerated teaching solution that reduces training time and boosts retention of material in the learner's memory to provide 100-percent mastery of all content.
   Movie Clips provide supplementary instruction in a multimedia format and enhance the coursebook narrative and labs.

Publisher
Official CIW Curriculum
Course Length
2 Days
Version
1.0
Online Resources
Course Mastery is an online tool that delivers CIW course review questions. This tool is based on research in learning and memory, and it delivers an accelerated teaching solution that reduces training time and boosts retention of material in the learner's memory to provide 100-percent mastery of all content.
Movie Clips provide supplementary instruction in a multimedia format, and enhance the coursebook narrative and labs.
Online Exercises including glossary flashcards, matching exercises, fill-in-the-blank exercises, crossword puzzles and true/false questions -all provide immediate feedback.
Pre-Assessment test that mirrors the number of questions and distribution of skills objectives covered on the high-stakes CIW Web Foundations Associate certification exam.
Supplemental Files lab files used to complete the course labs, handouts, answers to students exercises and quizzes, and appendixes.
Exam Voucher Included
No

Write a review

Please login or register to review

CIW Social Media Strategist: Instructor Guide

  • $299.00


Tags: Social Media Strategist, SMS, Certification, Advanced, instructor guide, instructor, teacher